The problem of deepfakes has long persisted, but has accelerated in scale and sophistication with the expansion of Generative AI, consistently outpacing both public awareness and institutional responses. While sexualised deepfakes are often studied within a wider umbrella of Tech-facilitated Gender based Violence (TfGBV) for the harms and implications involved, it poses nuanced and specific challenges that relate to the social, cultural, technical, institutional, and political realities of a region. AI-generated sexual deepfakes, or non-consensual synthetic imagery (NCSI), as this report terms them, have come to be used against any woman, agnostic to her private or public status, and weaponised against women from all sections of society. 

The report is written with the objective of contributing to the emerging body of research that distinctly centres Global South contexts in understanding NCSI abuse and its implications. Through this, it hopes to look beyond a predominantly Western lens to the issue. It offers insights into the uniqueness of the NCSI abuse as it occurs in the Global South, and the legal, policy and technical limitations that result from this, by demonstrating the role of socio-cultural factors in the weaponisation of deepfakes against women. 

In ‘"But that’s not me!": Sexualised Deepfakes in Law Tech and Society', our researchers explore the impact of NCSI for marginalised groups, the harms from deepfakes in an Indian context, and the limits of existing remedies, and future pathways. 

The report is set to be launched on 16 November 2026. Click here to know more:

https://ccgdelhi.org/event/illustrated-fakely-implication-of-ncsi